Our story
Born in Switzerland, between lake and mountain.
Zoryta was born in Switzerland, from people who spend their days on the water in summer and on the snow in winter.
01
Origin
It all starts in Lugano, in 2026. Our founder loves the outdoors: kite and wakesurf in summer, skiing in winter. The sunglasses he finds come in two kinds: technical but anonymous, or stylish but fragile. None of them last a full day of spray, wind and glare on the snow, and still look good at dinner in town.
Hence the idea: a pair of sunglasses that doesn’t make you choose between performance and style. Lightweight (TR90 frame), with UV400 polarized lenses, built for the outdoors, with a design you recognise.
The name came after a long search: it had to work in Italian, German, French and English, and not be tied to a single sport. Zoryta can grow from kite to ski, from eyewear to apparel.
Today Zoryta offers two collections: Horizon, a shield lens for the widest view, and Nomad, sport-lifestyle for every journey.
02
The name and the symbol
Zoryta is pronounced Zo-ree-ta. The first letters echo zorja, the dawn in Slavic languages: the moment the horizon lights up. The -ta ending makes it soft, confident and easy to say in Italian, German, French and English. It’s an invented name, so it can become ours alone.
- Z
Brings energy and movement.
- O · R · Y
Create a recognisable graphic rhythm.
- T
Is the horizon line: a straight bar over a fixed point, just before the mountain.
- A
The final A becomes the symbol: an open triangle, without the crossbar.
The triangle holds three shapes that guide the whole brand:
Mountain
Snow, altitude, Swiss precision
The profile of the A, the logoWave
Water, the lake, the sea
The curve under the symbol, the patternsWind
Movement, freedom
The triangular cut-out on the temples
- Night blueThe sky before dawn
- VioletThe first light
- WhiteSnow, the logo on black frames
- BlackPrinting on light backgrounds
03
Mission, vision and values
Mission
To make sports gear that stands up to real outdoor conditions, with a style you keep wearing when you step off the board.
Vision
To become the Swiss reference brand for people who live for water and snow, starting with eyewear and growing into other categories: apparel, accessories, equipment.
Values
- Freedom
- No limits of sport, season or place. A product that follows you everywhere.
- Precision
- Swiss care in the details: materials, hinges, finishes, packaging.
- Nature
- Lake, mountain and wind are our office. We respect them and protect them.
- Movement
- We design for people who move, not for a shop window.
- Authenticity
- We only say what the product really does. No exaggerated promises.
04 · Our commitment to nature
The lake and the mountains are our playground, so we protect them with concrete actions.